Archive
Tag: sme
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Coaching five Kyrgyz companies on e-commerce: how reviewing digital strategy and expanding sales channels increased gross margin
Five Kyrgyz SMEs from three industries — textile and garment, handicrafts, and food and beverage — each at a different stage of e-commerce maturity,…
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Seven thousand Etsy shops based in Uzbekistan: what the ITC research found about the most active Central Asian online seller base
The third country deliverable to ITC under the Ready4Trade Central Asia research, this one for Uzbekistan. Twenty thousand Etsy search results for the keyword…
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Salt, mare’s milk, and Kaspi.kz: what the ITC research found about Kazakhstan’s e-commerce stack in 2021
A second country deliverable to ITC under the Ready4Trade Central Asia research, this one for Kazakhstan. A seven-hundred-billion-tenge market, a single domestic super-app worth…
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What Kyrgyzstan could sell online in 2021, and why the catalogue had been invisible: notes from the ITC market research
An ITC Ready4Trade desk research deliverable, completed February 2021. Six hundred and sixty-two listings on Etsy for the keyword ‘Kyrgyzstan,’ all of them sold…
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The Ready4Trade Module 1 workbook: how the curriculum used Tumar Art Group as a running case to teach Central Asian SMEs e-commerce strategy
The supplementary workbook to Sessions 1 through 4 of the Ready4Trade Central Asia national coach training. Forty practical exercises across four sessions. Tumar Art…
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Bishkek Investment Forum, December 2016: Travel Hackathon Winners Pitch the Room
On December 8, 2016 — four days after the Travel and Tourism Hackathon finals at AUCA — two winning teams from the hackathon walked…