Archive
Category: E-Commerce
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ITC Ready4Trade Central Asia e-commerce — an eight-post witness series, 2020–2023
Three years of ITC consulting work in eight posts: KG, KZ, UZ country market research; the Kyrgyz handicrafts brief; the Ready4Trade Module 1 training…
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Central Asian e-commerce practitioners in one room: Ready4Trade in Dubai, March 2023
ITC’s Ready4Trade convening in Dubai brought together practitioners from Kazakhstan, Uzbekistan, Tajikistan, and Kyrgyzstan for a day of panel discussions and two days visiting…
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US and EU e-commerce platforms for Central Asian merchants: the May 2022 ITC regional briefing
In May 2022, ITC brought together more than a hundred representatives from Central Asian industry associations, seller organisations, artisan cooperatives, and merchant companies for…
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Coaching five Kyrgyz companies on e-commerce: how reviewing digital strategy and expanding sales channels increased gross margin
Five Kyrgyz SMEs from three industries — textile and garment, handicrafts, and food and beverage — each at a different stage of e-commerce maturity,…
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The Kyrgyz handicrafts e-commerce report: rural artisans, the logistics gap, and what contemporary design opened up
A specialised deliverable to ITC alongside the main Kyrgyzstan country research, focused on handicrafts alone — felt, embroidery, ornaments, traditional toys made by rural…
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Seven thousand Etsy shops based in Uzbekistan: what the ITC research found about the most active Central Asian online seller base
The third country deliverable to ITC under the Ready4Trade Central Asia research, this one for Uzbekistan. Twenty thousand Etsy search results for the keyword…
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Salt, mare’s milk, and Kaspi.kz: what the ITC research found about Kazakhstan’s e-commerce stack in 2021
A second country deliverable to ITC under the Ready4Trade Central Asia research, this one for Kazakhstan. A seven-hundred-billion-tenge market, a single domestic super-app worth…
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The Ready4Trade Module 1 workbook: how the curriculum used Tumar Art Group as a running case to teach Central Asian SMEs e-commerce strategy
The supplementary workbook to Sessions 1 through 4 of the Ready4Trade Central Asia national coach training. Forty practical exercises across four sessions. Tumar Art…
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What Kyrgyzstan could sell online in 2021, and why the catalogue had been invisible: notes from the ITC market research
An ITC Ready4Trade desk research deliverable, completed February 2021. Six hundred and sixty-two listings on Etsy for the keyword ‘Kyrgyzstan,’ all of them sold…