Archive
Tag: tumar
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Coaching five Kyrgyz companies on e-commerce: how reviewing digital strategy and expanding sales channels increased gross margin
Five Kyrgyz SMEs from three industries — textile and garment, handicrafts, and food and beverage — each at a different stage of e-commerce maturity,…
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The Kyrgyz handicrafts e-commerce report: rural artisans, the logistics gap, and what contemporary design opened up
A specialised deliverable to ITC alongside the main Kyrgyzstan country research, focused on handicrafts alone — felt, embroidery, ornaments, traditional toys made by rural…
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What Kyrgyzstan could sell online in 2021, and why the catalogue had been invisible: notes from the ITC market research
An ITC Ready4Trade desk research deliverable, completed February 2021. Six hundred and sixty-two listings on Etsy for the keyword ‘Kyrgyzstan,’ all of them sold…
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Creative Economy in Kyrgyzstan: What the Research Shows
The phrase “creative economy” arrived in Kyrgyz public conversation in the mid-2010s mostly as imported vocabulary, and for the first few years it travelled…